I recently spent the day at Payson Park, a massive 400 acre training facility just west of Palm City, Florida, owned by Virginia Payson.
As I was watching horses and jockeys on the track, I overheard a Cytowave representative who was attempting, not very successfully, to help a weathered looking trainer who appeared to be in his 80's, understand what Cytowave represented. "It's Voodoo!" he exclaimed, presumably referring to any technology that came in a box. "It's all voodoo!" That struck a nerve with me because it neatly summed up the Cytowave challenge - how to introduce what is essentially a new biotech product and do so to an industry that has been immersed in using techniques that haven't changed for fifty years or more. The resistance is understandable, given that the industry is introduced to a new product / panacea, every week that claims to cure everything from laminitis to cancer. We get that, which is why our approach is that there are two kinds of people in any industry - those who embrace change and new technology and are curious about the new, bright, shiny object. And then there are those who have heard it before, they're not easily impressed and they'll be the last to try a new product. It's like water wearing on a stone - eventually enough anecdotal stories trickle down to the late adapters and they'll be intrigued by the results they're hearing. Eventually they get around to trying it out, if only out of fear of being the dinosaur about to go extinct. And that's okay.. That's one reason why we rely heavily on video testimonials. We prefer to let our customers do the talking. After listening to a couple of videos, you'll come to the conclusion that Cytowave is not voodoo.
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Due to the advances in nutrition, diagnostics, and detecting and treating various illnesses, it should come as no surprise that horses and companion animals are living longer.
"We're seeing more cases of canine dementia and in fact, more healthy and active senior clients because the medicine has improved so much, and it allows them to live longer," said Monique Pierpont, co-owner of Harmony Animal Hospital (video below), and owner of Nose Prints, Inc. . Horse are no different. An article written by Michael Blanding, "The Old Gray Mare," (Tufts Veterinary Medicine magazine) delves into the reasons why horses are living longer and healthier. What does Cytowave have to do with living longer? Because Cytowave has the ability to reduce swelling and deep tissue inflammation, it aids in the recovery from injuries and the aches and pains typically experienced as one gets older. We have a number of clients who use the back applicator strictly for aches and pains and helping their horses recover from riding and / or training. Just because your companion animal, whether it's a horse, dog or cat, is growing older, it doesn't mean their quality of life has to suffer. Embracing new technologies such as Cytowave to relieve pain is one way to ensure your four legged family members are comfortable.
If you have any questions, or wonder if Cytowave Therapy is right for you and your horse, give us a call! We'll discuss what options you have in healing your horse with Cytowave!
"We've found that many of our clients start by treating a tendon or ligament, then something else comes up," said Kaylynne Brennan, a horse gal and Southeastern Sales Territory Manager. "In this case, Arindel Farm had a horse that had a condylar fracture that they decided to treat with Cytowave."
Although Cytowave is most known for its ability to heal tendon and ligament lesions, it also has a fracture program. And based on the results of treating this fracture, it might soon become one of the more popular treatment programs. Unspoken Spoke had a condylar fracture on/around May of 2014. The Arindel manager at the time, Jolane Weeks, stated that they would usually treat a fracture with 4 months of stall rest, and then 60 days of small pen turnout. Then they would resume rehabilitation and eventually, a return to racing. In the case of Unspoken Rule, the time frame from beginning Cytowave treatments to returning to racing was 7 months. That's a minimum of five months faster than they would have experienced with the older methods and modalities. Watch the video below to hear Jolane discuss the results of the fracture treatment.
"We're just really excited, not only about the Cytowave technology, but the results our clients are getting," said Kaylynne.
Kaylynne Brennan is Cytowave's South Eastern Region Territory Manager and can be reached at kc@cytowave.com or 352-209-6478. October 15 - 18th, at the Naples Grande Beach Resort beautiful Naples, Florida, the Florida Association of Equine Practitioners will be holding their 11th annual Promoting Excellence Symposium.
We'll have a booth at the exhibit hall so if you haven't seen Cytowave in action, stop by and we'll have our units set up on Bo-Jack, our in-house horse. He was a rock star out at AAEP in Salt Lake last year and everyone wanted to have their pictures taken with him. Elaine Sniatynsky, our Director of Sales, Ron Capito, our Director of Marketing, and Kaylynne Brennan, our South Eastern Regional manager will be on hand to answer questions. We're excited about the show and hope to see you there! If you have any questions or want to set up a meeting, feel free to use the contact form or email rcapito@cytowave.com. See you there! |
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